Dec 14
3
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous… Please visit Search Engine Land for the full article
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Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday